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Giftronaut Glossary

Key terms you'll encounter across the Giftronaut API and dashboard.

TermWhat it is
Order A single request to send one or more gift cards to a recipient. Orders can be placed immediately or scheduled for a future date.
Recipient The individual who receives a gift card. Each recipient has a name and email address, and can be saved to your address book for reuse.
Choice Card A reward that lets recipients pick their own gift card from a curated selection available in 225 countries. Use this when you want to give recipients flexibility over how they redeem their reward.
Branded Card A reward that delivers a specific brand's gift card directly to the recipient — no selection required. Use this when you want to send a particular brand (e.g. Starbucks, Amazon).
Catalog The full list of gift card products available to send via Giftronaut. Every Branded Card in the Giftronaut catalog has a set country, currency, and either fixed denominations or an amount range.
Email Template A reusable email template for customizing reward emails, including the sender name, subject line, message body, and brand logo. Use a custom template to create a branded recipient experience.

Putting it into practice

Scenario 1. You want to send a $10 Starbucks gift card to a customer who completed a survey. Pick a Branded Card, set the amount, add their email — done.
Scenario 2. You want to reward a team of 50 people, but aren't sure which brand works best for everyone. Use a Choice Card — each person picks the brand that suits them.